Jeremy Augustine Doekes
Senior Product Designer
Product Design for Software & Games.
Jeremy Augustine Doekes
Product Design for Software & Games.
// About
Senior Product Designer with 16+ years of experience delivering end-to-end digital products across SaaS, gaming, and enterprise platforms. I specialise in taking a software approach towards platforms that cater for complexity across workflows and systems.
Complete E2E in terms of foundation ideation towards Beta to Full releases and ongoing feature and micro-interaction support to push the needle. I also specialise in building the foundations for cross-platform and native mobile design systems and frameworks.
I have a background towards engagement & interaction moments, animation and feedback to really make products pop.
I can also handle Brand Systems, Pitch Decks, Social, Branding & Brand-books and everything in-between. Keeping the system consistent.
// Experience
// Selected Work
Racino · 2023–2025
Originally engaged for a short-term UX audit. Transformed disjointed early-stage mockups into a scalable, investment-ready technical framework, becoming the sole embedded designer for 1.5 years across the full product surface.
Architected a modular design system from scratch using a Chakra-based framework for immediate developer parity.
Deployed high-fidelity E2E demos and pitch decks that secured vital partner buy-ins and investor confidence.
Integrated wallets, custom parts engines, and high-concurrency garage management across the full platform.
Complete E2E ecosystem shipped from storyboard to live Beta in under 18 months.
Handed off a complete backlog of ready-to-build features, outpacing the entire dev team.
After 2.5 years, a pause was called to let dev catch up. The pipeline was full. That's a particular kind of outcome.
"I walked in to critique a few screens and walked out as the lead architect."
Coles Group · 2023
A high-priority greenfield loyalty project stalled by a fundamental iOS/Android divergence. Inherited engineering friction and 'parity debt' where Android had been sidelined by unfeasible cross-platform demands.
Identified the path of least resistance via native MUI Android kit, plug-and-play integration with existing build tokens, bypassing months of custom debt.
Acted as conduit between Android dev squad and Design Lead. Advocated native foundations over forced iOS patterns, clearing the path for building.
Established rigorous A11y walkthroughs ensuring every component met compliance, preventing future legal or usability debt for a national retailer.
Standardised foundations and component buy-in increased dev velocity within the first quarter.
Led full E2E Checkout and Delivery Flow from discovery through deployment.
Parent Design System governing both iOS and Android branches, ensuring long-term parity.
"Success wasn't just about pixels; it was about alliances."
Appen · 2022–2023
Inherited a fractured product landscape, three business units on disparate stacks across three timezones. A blue-sky mandate that evolved into high-stakes architectural recovery to unify global production pipelines.
Comprehensive audit of technical dependencies to align global engineering teams across China and Brazil.
Turned Appen's own gig-economy contributors into a built-in UAT engine via Maze, bypassing timezone friction entirely.
Standardised cross-platform terminology and naming conventions, preparing for unified React migration.
"Once the dependencies cleared, the global dev teams in China and Brazil had something solid to build toward."
Datto Commerce · 2021–2022
Inherited a structurally solid but design-debt heavy SaaS platform built entirely by veteran engineers. Lacked a unified design language, stalling North American market expansion.
Deep-dive audit of existing Bootstrap/Shopify architecture to build a design system speaking the same language as the dev stack.
Re-engineered high-complexity onboarding flows for Xero and Lenovo integrations, translating technical checklists into intuitive journeys.
Partnered with US stakeholders to identify and resolve functional gaps for North American compliance and UX standards.
Bootstrap design system introduced, accelerating development velocity immediately.
Platform launched successfully, followed directly by company acquisition.
Guided onboarding reduced support load for complex Xero and Lenovo integrations.
"Transformed a fragmented design landscape into a high-performance, system-driven platform."
vintrace · 2018–2021
Inherited a mission-critical but retired legacy stack under pressure from well-funded Silicon Valley competitors. Required total architectural uplift from desktop relic to MUI-driven responsive ecosystem, contributing to acquisition by Encompass Technologies.
Engineered a scalable design system bridging legacy constraints and modern responsive requirements across web and mobile.
Completed winemaking industry courses and conducted onsite cellar-hand audits to mirror physical operations in the UI.
Introduced design ceremonies into an engineering-first culture, securing design's seat at the decision table for the first time.
Architecture directly contributed to Encompass Technologies acquisition.
Every feature brought into the new system, including those slated for deprecation.
Reduced design-to-dev handoff cycles across the full platform.
"We took a conversation about small fixes and turned it into a commitment to build something worth acquiring."
// Contact
Open to Senior Product Designer roles and contracts, Melbourne & Remote.